Say hello to Surfrider Foundation and Satchi & Satchi LA new collaborative project. The two have teamed up to bring you the "Catch of the Day". Consisting of actual trash from local beaches, the "Catch of the Day" is packaged and put on display at farmer's market. I think the project is really smart and very inventive. Not only are they collecting trash off the beaches, it brings awareness to how we keep our environment.
"It’s site-specific, appropriate, impacting, meaningful, shocking, and an actual consumer insight into the very act they’re in the middle of. Someone about to buy fish from the same ocean as the trash in their hands can’t help but be at least a little more enlightened as to how pollution isn’t someone else’s problem. "
Aerosol Valu-Pack – South Padre Beach, TX
"It’s site-specific, appropriate, impacting, meaningful, shocking, and an actual consumer insight into the very act they’re in the middle of. Someone about to buy fish from the same ocean as the trash in their hands can’t help but be at least a little more enlightened as to how pollution isn’t someone else’s problem. "
Aerosol Valu-Pack – South Padre Beach, TX
Cig Butts- Venice Beach, CA
No comments:
Post a Comment